FEATURES / BRAND KNOWLEDGE
One file per client. Read by everything.
Voice, tone, positioning, words to use, words to avoid, messaging pillars, personas. Set once per client workspace. Read by every Forge surface before it generates a single word.
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A LIVE EXAMPLE
Real workspace data is private. The example below uses fictional brands so the surface is visible end-to-end.
Aurora Coffee Co.
Brand Knowledge
Voice
Warm and considered. The voice of someone who has worked a Sunday-morning shift behind a coffee bar and knows what the customer wants before they ask. Never urgent, never salesy.
Tone
FormalCasual
CalmPunchy
ReservedConfident
Positioning
The independent speciality roaster for people who treat coffee as part of the day, not a stimulant. Subscription-first. Direct trade. Ethics worn lightly.
Words to use
RitualSingle-originIndependentDailyCraftEthically sourced
Words to avoid
CheapHurryLast chanceIndustrialMass-producedCup of joe
Messaging pillars
The morning ritual
Coffee is the first decision of the day. We treat it with the same care.
Direct trade
We know every farmer by name. Every bean has a route, not a marketing tagline.
Independent forever
No supermarket shelf, no third-party reseller. The relationship is direct.
Personas
The Sunday-paper drinker
Wants a better coffee at home but isn’t willing to learn six brewing methods to get it.
The commute switcher
Used to buy from a chain on the way to work. Now works from home and misses the consistency.
FORGE INTELLIGENCE
Forge Intelligence catches when a draft strays.
Active Context watches what gets approved and what gets rewritten. When a generated draft is repeatedly edited in the same direction, Forge Intelligence flags the pattern and suggests an update to that client’s Brand Knowledge. The system learns the brand voice through the work, not through a configuration session.
See it on a real workspace.
Free to start. No credit card. Cancel any time.
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